Introductions

 

Hello, thank you for stopping by. My name is Jo. I am a mum, wife, sister, friend, daughter, healthy food enthusiast and runner.

 

My hope for this space is to inspire you in some way to become a healthier, happier you, to experiment more with plant-based foods and maybe even start running.

 

I will share my passion for plant-based living, sustainability, my favourite recipes, cruelty-free products and running tips.

 

My Blog's Name

 

The name for my Blog came from ongoing jokes among friends about the little cupboard in my kitchen which was always full of "bird seed" and all different types of "superfood". My husband still refers to it as "the Jo cupboard" which came from the day I tried to substitute his maryland cookies with caramel rice cakes.

 

My Offering..

 

Refillable nut milk in returnable glass bottles

 

I make organic, dairy-free, refillable almond milk and peanut milk for people in Aberdeen and Aberdeenshire who want a more sustainable, zero waste milk in their cereal. It's the only nut milk in Scotland you can buy in returnable, refillable glass bottles!! 

 

You can purchase my organic, dairy free, zero waste milk in a select number of refill stores in Aberdeen or via my subscription service which you can sign up for here.

 

Online workshops: how to make nut and oat milk at home 

 

Only 26% of Tetra Pak is recycled globally according to the Tetra Pak Sustainability Report (2020).

 

I am creating a movement of plant-based milk makers via my online workshops. I will show you how to make your own creamy nut milk and oat milk at home and replace one Tetra Pak carton per week with delicious homemade oat milk and nut milk. Click here to find out when the next workshop is.

 

Writing for brands and businesses

 

I offer a bespoke copywriting and creative content service for brands and businesses, both large and small. I write to a journalistic standard, crafting content, posts, original recipes, articles and images to promote ethical, vegan, health-supporting brands. I work with company's and organisations who match my values and areas of interest. Please contact me jo@joshealthycupboard.co.uk to enquire about collaborations. 

 

More about me...

 

I'm a storyteller, fact-focussed researcher and creative writer. I'm a passionate plant-based cook, who tries to please my family with a home made dinner most nights and fail a lot. I share my musings about the world here & on YouTube.

 

Due to various gut-health problems and a growing interest in the environment I starting making a gradual transition to a plant-based lifestyle about 4 years ago.

 

If I had to label myself I'd say I'm 'vegetarian' but you can read more about my journey here.

 

I'm currently training for my third ultra marathon in November 21.

 

My background 

 

After school I went to university, initially studying history and philosophy. After graduating I wanted to work in television or radio for the BBC. I pursued an MA in Broadcast Journalism and was lucky to go straight into working for the BBC (after a lot of free work experience). I started on a weekly radio program and latterly worked as a researcher on factual television programs. I loved my job and got to travel and meet lots of cool people. Many of whom I still call friends.

 

After 6 years I wanted experience in the private sector so I went to work as a Research and Project Manager for a consultancy business, where I still work part-time. I've worked with large and small organisations on exciting and varied projects. We won't go into detail about the distance learning law degree as I haven't made much use of that!

 

Falling pregnant & having my son changed my mindset about many things. I had a new love in my life and a renewed purpose that really made me focus on what I wanted for myself and for him.

 

I started focusing on my health & wellbeing so I could be the best version of myself for him.

 

I wanted more time in my life whilst continuing to develop skills and growing something for myself.

 

I started an online business with Arbonne International in 2014. This enabled me to create an income outside of my day job and gave me the confidence and business skills to zone in on my passion for health & wellness. This led to Jo's Healthy Cupboard and all that now comes with it.

 

I love connecting with new people so please don't be shy and get in touch with any questions or comments.

 

Love

 

Jo x